30 search results - page 1 / 6 » Open Innovation Marketing. A Case Study |
GI
2010
Springer
13 years 9 months ago
2010
Springer
: Social networks and communities like facebook and myspace gain increasing importance in people's everyday lives. Companies start to see these platforms as a chance for commu...
HICSS
2007
IEEE
14 years 5 months ago
2007
IEEE
This paper aims at exploring the role of the product generation life cycle (PGLC) on differences in innovation strategy among industries in a crossindustry study of ten multinatio...
HICSS
2007
IEEE
14 years 5 months ago
2007
IEEE
The recent emergence of web mash-ups and open source software is driving the development of new practices in software and systems development. In this paper we explore novel pract...
ESWS
2010
Springer
14 years 4 months ago
2010
Springer
Abstract. In this paper we present a concrete case study in which semantic technology has been used to enable a territorial innovation. Firstly, we describe a scenario of the ICT r...
HICSS
2003
IEEE
14 years 4 months ago
2003
IEEE
The financial services industry is changing rapidly as a result of advances in information technology (IT), telecommunications and the Internet. Technological innovations and incr...