41 search results - page 1 / 9 » Optimal Auctions Capturing Constraints in Sponsored Search |
AAIM
2009
Springer
13 years 8 months ago
2009
Springer
Most sponsored search auctions use the Generalized Second Price (GSP) rule. Given the GSP rule, they try to give an optimal allocation, an easy task when the only need is to alloca...
ACMICEC
2007
ACM
14 years 2 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2007
Springer
14 years 5 months ago
2007
Springer
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
CORR
2008
Springer
13 years 11 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
ATAL
2010
Springer
13 years 12 months ago
2010
Springer
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...