340 search results - page 16 / 68 » Optimal marketing strategies over social networks |
GLOBECOM
2010
IEEE
13 years 5 months ago
2010
IEEE
Users using the same video streaming service within a wireless network share the same limited backbone bandwidth to the Internet. These users are motivated to collaborate with eac...
PAKDD
2010
ACM
14 years 8 days ago
2010
ACM
Abstract. The definition of a community in social networks varies with applications. To generalize different types of communities, the concept of linkpattern based community was pr...
CSE
2009
IEEE
14 years 2 months ago
2009
IEEE
Word-of-mouth communication has been shown to play a key role in a variety of environments such as viral marketing and virus spreading. A family of algorithms, generally known as ...
SIROCCO
2008
13 years 9 months ago
2008
In this paper we examine the diffusion of competing rumors in social networks. Two players select a disjoint subset of nodes as initiators of the rumor propagation, seeking to maxi...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
The social Web is transforming the way information is created and distributed. Authoring tools, e.g., blog publishing services, enable users to quickly and easily publish content,...