2 search results - page 1 / 1 » Optimizing query rewrites for keyword-based advertising |
SIGECOM
2008
ACM
13 years 7 months ago
2008
ACM
We consider the problem of query rewrites in the context of keyword advertisement. Given a three-layer graph consisting of queries, query rewrites, and the corresponding ads that ...
SIGIR
2008
ACM
13 years 7 months ago
2008
ACM
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...