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CORR
2010
Springer
201views Education» more  CORR 2010»
13 years 6 months ago
Online Advertisement, Optimization and Stochastic Networks
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these compan...
R. Srikant
WEBDB
2010
Springer
155views Database» more  WEBDB 2010»
14 years 1 months ago
Learning Topical Transition Probabilities in Click Through Data with Regression Models
The transition of search engine usersā€™ intents has been studied for a long time. The knowledge of intent transition, once discovered, can yield a better understanding of how diļ...
Xiao Zhang, Prasenjit Mitra
KDD
2009
ACM
210views Data Mining» more  KDD 2009»
14 years 3 months ago
Modeling and predicting user behavior in sponsored search
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
Josh Attenberg, Sandeep Pandey, Torsten Suel
KDD
2006
ACM
143views Data Mining» more  KDD 2006»
14 years 9 months ago
Mining long-term search history to improve search accuracy
Long-term search history contains rich information about a user's search preferences. In this paper, we study statistical language modeling based methods to mine contextual i...
Bin Tan, Xuehua Shen, ChengXiang Zhai
WWW
2008
ACM
14 years 9 months ago
Asymmetrical query recommendation method based on bipartite network resource allocation
This paper presents a new query recommendation method that generates recommended query list by mining large-scale user logs. Starting from the user logs of click-through data, we ...
Zhiyuan Liu, Maosong Sun