1940 search results - page 6 / 388 » Optimizing search engines using clickthrough data |
CIKM
2007
Springer
14 years 1 months ago
2007
Springer
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
KDD
2005
ACM
14 years 8 months ago
2005
ACM
This paper presents a novel approach for using clickthrough data to learn ranked retrieval functions for web search results. We observe that users searching the web often perform ...
SIGIR
2009
ACM
14 years 2 months ago
2009
ACM
A growing trend in commercial search engines is the display of specialized content such as news, products, etc. interleaved with web search results. Ideally, this content should b...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
SIGIR
2009
ACM
14 years 2 months ago
2009
ACM