1940 search results - page 8 / 388 » Optimizing search engines using clickthrough data |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
This paper presents an extensive study about the evolution of textual content on the Web, which shows how some new pages are created from scratch while others are created using al...
WINE
2010
Springer
13 years 5 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
WSDM
2012
ACM
12 years 3 months ago
2012
ACM
We present a new approach for personalizing Web search results to a specific user. Ranking functions for Web search engines are typically trained by machine learning algorithms u...
SIGIR
2005
ACM
14 years 1 months ago
2005
ACM
This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users’ decision process using eyetracking and comparing im...
WINE
2009
Springer
14 years 2 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...