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» Optimizing search engines using clickthrough data
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CIKM
2008
Springer
13 years 9 months ago
Learning latent semantic relations from clickthrough data for query suggestion
For a given query raised by a specific user, the Query Suggestion technique aims to recommend relevant queries which potentially suit the information needs of that user. Due to th...
Hao Ma, Haixuan Yang, Irwin King, Michael R. Lyu
NAACL
2010
13 years 5 months ago
Query Ambiguity Revisited: Clickthrough Measures for Distinguishing Informational and Ambiguous Queries
Understanding query ambiguity in web search remains an important open problem. In this paper we reexamine query ambiguity by analyzing the result clickthrough data. Previously pro...
Yu Wang, Eugene Agichtein
SIGIR
2010
ACM
13 years 11 months ago
Comparing click-through data to purchase decisions for retrieval evaluation
Traditional retrieval evaluation uses explicit relevance judgments which are expensive to collect. Relevance assessments inferred from implicit feedback such as click-through data...
Katja Hofmann, Bouke Huurnink, Marc Bron, Maarten ...
WWW
2007
ACM
14 years 8 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
CIKM
2009
Springer
14 years 2 months ago
Post-rank reordering: resolving preference misalignments between search engines and end users
No search engine is perfect. A typical type of imperfection is the preference misalignment between search engines and end users, e.g., from time to time, web users skip higherrank...
Chao Liu, Mei Li, Yi-Min Wang