: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Searching on the Internet has grown in importance over the last few years, as huge amount of information is invariably accumulated on the Web. The problem involves locating the des...
P. Deepa Shenoy, K. G. Srinivasa, Achint Oommen Th...
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
The information on the World Wide Web is growing without bound. Users may have very diversified preferences in the pages they target through a search engine. It is therefore a chal...
Qingzhao Tan, Xiaoyong Chai, Wilfred Ng, Dik Lun L...