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INTERACT
2003
13 years 9 months ago
Attention Tracking - Measuring the Focus of Attention
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
Christopher Mueller, Andy Disler, Daniel Felix
KAIS
2010
129views more  KAIS 2010»
13 years 6 months ago
Sentiment-oriented contextual advertising
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Teng-Kai Fan, Chia-Hui Chang
AACC
2004
Springer
14 years 28 days ago
Mining Top - k Ranked Webpages Using Simulated Annealing and Genetic Algorithms
Searching on the Internet has grown in importance over the last few years, as huge amount of information is invariably accumulated on the Web. The problem involves locating the des...
P. Deepa Shenoy, K. G. Srinivasa, Achint Oommen Th...
WWW
2008
ACM
14 years 8 months ago
Online learning from click data for sponsored search
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Massimiliano Ciaramita, Vanessa Murdock, Vassilis ...
DASFAA
2004
IEEE
134views Database» more  DASFAA 2004»
13 years 11 months ago
Applying Co-training to Clickthrough Data for Search Engine Adaptation
The information on the World Wide Web is growing without bound. Users may have very diversified preferences in the pages they target through a search engine. It is therefore a chal...
Qingzhao Tan, Xiaoyong Chai, Wilfred Ng, Dik Lun L...