Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Evaluating rankers using implicit feedback, such as clicks on documents in a result list, is an increasingly popular alternative to traditional evaluation methods based on explici...
Probabilistic Latent Semantic Analysis (PLSA) is one of the most popular statistical techniques for the analysis of two-model and co-occurrence data. It has applications in inform...
World Wide Web search engines typically return thousands of results to the users. To avoid users browsing through the whole list of results, search engines use ranking algorithms ...
The top web search result is crucial for user satisfaction with the web search experience. We argue that the importance of the relevance at the top position necessitates special h...