The great amount of information that a user handles in their typical transactions on the Internet –identifiers, addresses, credit card numbers, among others-, makes it necessary...
Abstract. We have explored the role of user modelling in live help systems for e-commerce web sites. There are several potential benefits with user modelling in this context: 1) H...
The fundamental challenge for computational media is to contribute to the invention and design of cultures in which humans can express themselves and engage in personally meaningf...
—User profiles derived from Web navigation data are used in important e-commerce applications such as Web personalization, recommender systems, and Web analytics. In the open en...
The information resources on the Web are vast, but much of the Web is based on a browsing paradigm that requires someone to actively seek information. Instead, one would like to h...