Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to increase their attentional capture. An experiment was c...
Moira Burke, Nicholas Gorman, Erik Nilsen, Anthony...
Usage-awaRe Interactive Content Adaptation (URICA) is an automatic technique that adapts content for display on mobile devices based on usage semantics. URICA allows users who are...
Trust plays important roles in diverse decentralized environments, including our society at large. Computational trust models help to, for instance, guide users’ judgements in o...
Xin Liu, Anwitaman Datta, Krzysztof Rzadca, Ee-Pen...
Displaying and navigating information on a large screen can be a challenge and has resulted in a variety of techniques such as text summarization and fisheye. An additional challe...
People regularly interact with different representations of Web pages. A person looking for new information may initially find a Web page represented as a short snippet rendered b...
Jaime Teevan, Edward Cutrell, Danyel Fisher, Steve...