Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a pe...
Angeliki Tsilira, Adamantia G. Pateli, Erast Athan...
One of the major challenges facing information systems today is that of finding relevant information to satisfy a user's request and presenting it in a preferred form. The po...
Finding a destination in unfamiliar environments of complex office building or shopping mall has been always bothering us in daily life. Fine-scale directional guidance, a combina...
Patricia P. Wang, Tao Wang, Dayong Ding, Yimin Zha...
Packet-oriented access to cellular networks enables us to deliver multimedia content to mobile users. As cellular networks will continue to deliver circuit switched voice for some ...
Theo Kanter, Per Lindtorp, Christian Olrog, Gerald...
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assist...