Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
As the competition of Web search market increases, there is a high demand for personalized Web search to conduct retrieval incorporating Web users' information needs. This pa...
Personalized Web search has emerged as one of the hottest topics for both the Web industry and academic researchers. However, the majority of studies on personalized search focuse...
Jae-wook Ahn, Peter Brusilovsky, Daqing He, Jonath...
Current Web search tools do a good job of retrieving documents that satisfy the wide range of intentions that people associate with a query – but do not do a very good job of di...
Familiar evaluation methodologies for information retrieval (IR) are not well suited to the task of comparing systems in many real settings. These systems and evaluation methods m...