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WAIM
2009
Springer
14 years 3 months ago
Personalized Delivery of On-Line Search Advertisement Based on User Interests
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Guangyi Xiao, Zhiguo Gong
WWW
2005
ACM
14 years 9 months ago
CubeSVD: a novel approach to personalized Web search
As the competition of Web search market increases, there is a high demand for personalized Web search to conduct retrieval incorporating Web users' information needs. This pa...
Jian-Tao Sun, Hua-Jun Zeng, Huan Liu, Yuchang Lu, ...
WWW
2008
ACM
14 years 9 months ago
Personalized web exploration with task models
Personalized Web search has emerged as one of the hottest topics for both the Web industry and academic researchers. However, the majority of studies on personalized search focuse...
Jae-wook Ahn, Peter Brusilovsky, Daqing He, Jonath...
TOCHI
2010
90views more  TOCHI 2010»
13 years 7 months ago
Potential for personalization
Current Web search tools do a good job of retrieving documents that satisfy the wide range of intentions that people associate with a query – but do not do a very good job of di...
Jaime Teevan, Susan T. Dumais, Eric Horvitz
CIKM
2006
Springer
14 years 17 days ago
Evaluation by comparing result sets in context
Familiar evaluation methodologies for information retrieval (IR) are not well suited to the task of comparing systems in many real settings. These systems and evaluation methods m...
Paul Thomas, David Hawking