Recommender Systems (RS) so far have been applied to many fields of e-commerce in order to assist users in finding the products that best meet their preferences. However, while th...
Online reviews are widely used for purchase decisions. Their trustworthiness is limited, however, by fake reviews. Fortunately, opinions from friends in a social network are more ...
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
In this paper, we focus on the challenge that users face in processing messages on the web posted in participatory media settings, such as blogs. It is desirable to recommend to us...
—Proximity-based mobile social networking (PMSN) refers to the social interaction among physically proximate mobile users directly through the Bluetooth/WiFi interfaces on their ...