High volume print jobs are getting more common due to the growing demand for personalized documents. In this context, Variable Data Printing (VDP) has become a useful tool for mar...
Promotional cultures, to use Wernicks expression, have transformed communication, as the ideology of the market seeps into every facet of social life. Promotional texts, whether...
Time to market or project duration has increasing significance for commercial software development. We report on a longitudinal study of a project at IBM Hursley Park. The focus o...
In both the quality improvement and the design of a product, the engineering characteristics affecting product performance are primarily identified and improved to optimize custom...
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...