159 search results - page 15 / 32 » Planning for Marketing Campaigns |
SAC
2006
ACM
13 years 8 months ago
2006
ACM
High volume print jobs are getting more common due to the growing demand for personalized documents. In this context, Variable Data Printing (VDP) has become a useful tool for mar...
TELE
1998
13 years 8 months ago
1998
Promotional cultures, to use Wernicks expression, have transformed communication, as the ideology of the market seeps into every facet of social life. Promotional texts, whether...
METRICS
1999
IEEE
14 years 22 days ago
1999
IEEE
Time to market or project duration has increasing significance for commercial software development. We report on a longitudinal study of a project at IBM Hursley Park. The focus o...
EOR
2006
13 years 8 months ago
2006
In both the quality improvement and the design of a product, the engineering characteristics affecting product performance are primarily identified and improved to optimize custom...
CIKM
2008
Springer
13 years 10 months ago
2008
Springer
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...