159 search results - page 4 / 32 » Planning for Marketing Campaigns |
GPC
2009
Springer
13 years 12 months ago
2009
Springer
Abstract. Due to the few computing resource planning options currently available in Grid computing, capacity planning, an old discipline for analyzing resource purchases, is simple...
ICMB
2007
IEEE
14 years 1 months ago
2007
IEEE
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
COLING
2008
13 years 8 months ago
2008
Media reporting shapes public opinion which can in turn influence events, particularly in political elections, in which candidates both respond to and shape public perception of t...
ADC
2003
Springer
14 years 18 days ago
2003
Springer
This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are re...
CCS
2008
ACM
13 years 9 months ago
2008
ACM
The "conversion rate" of spam -- the probability that an unsolicited e-mail will ultimately elicit a "sale" -- underlies the entire spam value proposition. How...