7 search results - page 1 / 2 » PrAd: Enabling Privacy-Aware Location based Advertising |
Publication
The wide spread of location-based services results in a strong market for location-detection devices (e.g., GPS-like devices, RFIDs, handheld devices, and cellular phones). Example...
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The explosive growth of location-detection devices (e.g., GPS-like devices and handheld devices) along with wireless communications and mobile databases results in realizing locati...
IASTEDSE
2004
14 years 7 days ago
2004
Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a pe...
PAM
2010
Springer
14 years 5 months ago
2010
Springer
The ability to pinpoint the geographic location of IP hosts is compelling for applications such as on-line advertising and network attack diagnosis. While prior methods can accurat...
CIKM
2010
Springer
13 years 9 months ago
2010
Springer
We propose and evaluate a probabilistic framework for estimating a Twitter user’s city-level location based purely on the content of the user’s tweets, even in the absence of ...