Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Helping computer users rapidly locate files in their folder hierarchies has become an important research topic in today’s intelligent user interface design. This paper reports o...
Xinlong Bao, Jonathan L. Herlocker, Thomas G. Diet...
Self-assessment motivation questionnaires have been used in classrooms yet many researchers find only a weak correlation between answers to these questions and learning. In this pa...