25 search results - page 2 / 5 » Predicting bounce rates in sponsored search advertisements |
SIGECOM
2010
ACM
13 years 11 months ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
WSDM
2010
ACM
14 years 4 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
KDD
2009
ACM
14 years 1 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WINE
2007
Springer
14 years 28 days ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...