25 search results - page 3 / 5 » Predicting bounce rates in sponsored search advertisements |
CHI
2010
ACM
14 years 1 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
WSDM
2010
ACM
14 years 4 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
WINE
2009
Springer
14 years 1 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WWW
2008
ACM
14 years 7 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
WWW
2007
ACM
14 years 7 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...