60 search results - page 5 / 12 » Predicting product adoption in large-scale social networks |
WWW
2011
ACM
13 years 2 months ago
2011
ACM
In this work, we study the notion of competing campaigns in a social network. By modeling the spread of influence in the presence of competing campaigns, we provide necessary too...
CIKM
2008
Springer
13 years 9 months ago
2008
Springer
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
SIGECOM
2011
ACM
12 years 10 months ago
2011
ACM
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
INFOCOM
2012
IEEE
11 years 10 months ago
2012
IEEE
—With the proliferation of mobile devices in both smartphone and tablet form factors, it is intuitive and natural for users to socially interact with their collaborators or compe...
AAAI
2011
12 years 7 months ago
2011
We have carefully instrumented a large portion of the population living in a university graduate dormitory by giving participants Android smart phones running our sensing software...