Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (`churn') at their convenience and without notification. This mak...
Dejan Radosavljevik, Peter van der Putten, Kim Kyl...
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
Marketing research has longed for better ways to measure consumer behavior. In this paper, we explore using sociometric data to study social behaviors of group shoppers. We hypoth...
James Begole, Maurice Chu, Oliver Brdiczka, Taemie...
This paper proposes the integration of semantic information drawn from a web application’s domain knowledge into all phases of the web usage mining process (preprocessing, patte...