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MLDM
2010
Springer
13 years 2 months ago
The Impact of Experimental Setup in Prepaid Churn Prediction for Mobile Telecommunications: What to Predict, for Whom and Does t
Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (`churn') at their convenience and without notification. This mak...
Dejan Radosavljevik, Peter van der Putten, Kim Kyl...
ASUNAM
2009
IEEE
14 years 2 months ago
An Analytical Way to Find Influencers on Social Networks and Validate their Effects in Disseminating Social Games
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
Erica Suyeon Kim, Steve SangKi Han
HICSS
2008
IEEE
156views Biometrics» more  HICSS 2008»
14 years 2 months ago
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
CHI
2009
ACM
14 years 8 months ago
Predicting shoppers' interest from social interactions using sociometric sensors
Marketing research has longed for better ways to measure consumer behavior. In this paper, we explore using sociometric data to study social behaviors of group shoppers. We hypoth...
James Begole, Maurice Chu, Oliver Brdiczka, Taemie...
CIKM
2009
Springer
14 years 2 months ago
Using domain ontology for semantic web usage mining and next page prediction
This paper proposes the integration of semantic information drawn from a web application’s domain knowledge into all phases of the web usage mining process (preprocessing, patte...
Nizar R. Mabroukeh, Christie I. Ezeife