69 search results - page 5 / 14 » Predictive Analysis for Customer Relationship Management |
ECAI
2000
Springer
13 years 11 months ago
2000
Springer
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...
DSS
2006
13 years 7 months ago
2006
This study investigates how customers perceive and adopt Internet Banking (IB) in Hong Kong. We developed a theoretical model based on the Technology Acceptance Model (TAM) with a...
CIKM
2009
Springer
14 years 2 months ago
2009
Springer
The structure of customer communication network provides us a natural way to understand customers’ relationships. Traditional customer relationship management (CRM) methods focu...
HICSS
2003
IEEE
14 years 22 days ago
2003
IEEE
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
PROMISE
2010
13 years 2 months ago
2010
As software has been pervasive and various software projects have been executed since the 1970s, software project management has played a significant role in software industry. Th...