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ICDM
2006
IEEE
161views Data Mining» more  ICDM 2006»
15 years 8 months ago
Personalization in Context: Does Context Matter When Building Personalized Customer Models?
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
119
Voted
KDD
1997
ACM
142views Data Mining» more  KDD 1997»
15 years 6 months ago
Knowledge Discovery in Integrated Call Centers: A Framework for Effective Customer-Driven Marketing
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...
Paul Xia
APCHI
2004
IEEE
15 years 6 months ago
Evolutionary Approaches to Visualisation and Knowledge Discovery
Haiku is a data mining system which combines the best properties of human and machine discovery. An self organising visualisation system is coupled with a genetic algorithm to prov...
Russell Beale, Andy Pryke, Robert J. Hendley
SDM
2007
SIAM
74views Data Mining» more  SDM 2007»
15 years 3 months ago
HACS: Heuristic Algorithm for Clustering Subsets
The term consideration set is used in marketing to refer to the set of items a customer thought about purchasing before making a choice. While consideration sets are not directly ...
Ding Yuan, W. Nick Street
DKE
2007
89views more  DKE 2007»
15 years 2 months ago
The effect of threshold values on association rule based classification accuracy
Classification Association Rule Mining (CARM) systems operate by applying an Association Rule Mining (ARM) method to obtain classification rules from a training set of previousl...
Frans Coenen, Paul H. Leng