The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...
Haiku is a data mining system which combines the best properties of human and machine discovery. An self organising visualisation system is coupled with a genetic algorithm to prov...
The term consideration set is used in marketing to refer to the set of items a customer thought about purchasing before making a choice. While consideration sets are not directly ...
Classification Association Rule Mining (CARM) systems operate by applying an Association Rule Mining (ARM) method to obtain classification rules from a training set of previousl...