In advertising and content relevancy prediction it is important to understand whether, over time, information that reaches one demographic group spreads to others. In this paper w...
Individuals often use search engines to return to web pages they have previously visited. This behaviour, called refinding, accounts for about 38% of all queries. While researcher...
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
Modern memory systems play a critical role in the performance of applications, but a detailed understanding of the application behavior in the memory system is not trivial to atta...
Qin Zhao, Rodric M. Rabbah, Saman P. Amarasinghe, ...
Query auto-completion (QAC) is a common feature in modern search engines. High quality QAC candidates enhance search experience by saving users time that otherwise would be spent ...