44 search results - page 5 / 9 » Predictive user click models based on click-through history |
WWW
2008
ACM
14 years 9 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
KDD
2009
ACM
14 years 3 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
WINE
2009
Springer
14 years 3 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
SIGIR
2006
ACM
14 years 2 months ago
2006
ACM
We present a novel language modeling approach to capturing the query reformulation behavior of Web search users. Based on a framework that categorizes eight different types of “...
KDD
2012
ACM
11 years 11 months ago
2012
ACM
Historical prices are important information that can help consumers decide whether the time is right to buy a product. They provide both a context to the users, and facilitate the...