Most of the security proposals in m-commerce scenarios have been based on a classical payment model, which basically establishes relationships across domains among customers and me...
Emerging applications in electronic commerce often involve very low-cost transactions, which execute in the context of ongoing, extended clientserver relationships. For example, c...
Yossi Matias, Alain J. Mayer, Abraham Silberschatz
For managers in established firms the Internet is a tough nut to crack. It is simple to set up a web presence, but difficult to create web-based business models. The brave new worl...
Recommendation systems are widely used on the Internet to assist customers in finding the products or services that best fit with their individual preferences. While current imple...
Jochen Malinowski, Tobias Keim, Oliver Wendt, Tim ...
Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a pe...
Angeliki Tsilira, Adamantia G. Pateli, Erast Athan...