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» Preference Elicitation and Query Learning
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WWW
2008
ACM
14 years 8 months ago
Online learning from click data for sponsored search
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Massimiliano Ciaramita, Vanessa Murdock, Vassilis ...
WWW
2006
ACM
14 years 8 months ago
Detecting online commercial intention (OCI)
Understanding goals and preferences behind a user's online activities can greatly help information providers, such as search engine and E-Commerce web sites, to personalize c...
Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji...
KDD
2006
ACM
167views Data Mining» more  KDD 2006»
14 years 7 months ago
Identifying "best bet" web search results by mining past user behavior
The top web search result is crucial for user satisfaction with the web search experience. We argue that the importance of the relevance at the top position necessitates special h...
Eugene Agichtein, Zijian Zheng
WWW
2007
ACM
14 years 8 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
SG
2007
Springer
14 years 1 months ago
Correlating Text and Images: Concept and Evaluation
This paper presents the concept and an evaluation of a novel approach to support students to understand complex spatial relations and to learn unknown terms of a domain-specific t...
Timo Götzelmann, Pere-Pau Vázquez, Knu...