Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Understanding goals and preferences behind a user's online activities can greatly help information providers, such as search engine and E-Commerce web sites, to personalize c...
Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji...
The top web search result is crucial for user satisfaction with the web search experience. We argue that the importance of the relevance at the top position necessitates special h...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
This paper presents the concept and an evaluation of a novel approach to support students to understand complex spatial relations and to learn unknown terms of a domain-specific t...