Analysis of web site usage data involves two significant challenges: firstly the volume of data, arising from the growth of the web, and secondly, the structural complexity of web...
Amir H. Youssefi, David J. Duke, Mohammed Javeed Z...
In this chapter we provide a comprehensive overview of the topic of Intelligent Techniques for Web Personalization. Web Personalization is viewed as an application of data mining a...
Having access to large data sets for the purpose of predictive data mining does not guarantee good models, even when the size of the training data is virtually unlimited. Instead,...
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...
Sarabjot S. Anand, Matthias Baumgarten, Alex G. B&...
As the size and dimensionality of data sets increase, the task of feature selection has become increasingly important. In this paper we demonstrate how association rules can be us...