We analyze the problem of designing a truthful pay-per-click auction where the click-through-rates (CTR) of the bidders are unknown to the auction. Such an auction faces the class...
In a Stackelberg pricing game a leader aims to set prices on a subset of a given collection of items, such as to maximize her revenue from a follower purchasing a feasible subset o...
Patrick Briest, Martin Hoefer, Luciano Gualà...
Abstract—In the Infrastructure-as-a-Service (IaaS) cloud computing market, spot instances refer to virtual servers that are rented via an auction. Spot instances allow IaaS provi...
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
E-commerce has transformed the way firms develop their pricing strategies, producing shift away from fixed pricing to dynamic pricing. In this paper, we use two different Estim...
Siddhartha Shakya, Fernando Oliveira, Gilbert Owus...