82 search results - page 7 / 17 » Pricing Strategies for Viral Marketing on Social Networks |
AAAI
2010
13 years 8 months ago
2010
Diffusion processes taking place in social networks are used to model a number of phenomena, such as the spread of human or computer viruses, and the adoption of products in `vira...
IDA
2009
Springer
13 years 5 months ago
2009
Springer
In the last decade, Social Network Analysis has been a field in which the effort devoted from several researchers in the Data Mining area has increased very fast. Among the possibl...
WINE
2010
Springer
13 years 5 months ago
2010
Springer
We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network. A key feature of our model is that c...
CIMCA
2008
IEEE
14 years 1 months ago
2008
IEEE
With the advent of e-Commerce, enterprises can no longer rely on static business strategies. They have to be able to cope in dynamic and uncertain electronic environments, especia...
CORR
2006
Springer
13 years 7 months ago
2006
Springer
We present a simple dynamic equilibrium model for an online exchange where both buyers and sellers arrive according to a exogenously defined stochastic process. The structure of t...