82 search results - page 9 / 17 » Pricing Strategies for Viral Marketing on Social Networks |
WWW
2011
ACM
13 years 2 months ago
2011
ACM
Social network services have become a viable source of information for users. In Twitter, information deemed important by the community propagates through retweets. Studying the c...
WSDM
2012
ACM
12 years 3 months ago
2012
ACM
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
ACMICEC
2007
ACM
13 years 11 months ago
2007
ACM
Peer production has played an important role in the economics of Web 2.0 related services. User participation and contribution become the main driving dynamics of this new economi...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
The social Web is transforming the way information is created and distributed. Authoring tools, e.g., blog publishing services, enable users to quickly and easily publish content,...
ECAI
2010
Springer
13 years 8 months ago
2010
Springer
Abstract. In this paper we introduce a new option pricing mechanism for reducing the exposure problem encountered by bidding agents with complementary valuations when participating...