We introduce a game theoretic model of network formation in an effort to understand the complex system of business relationships between various Internet entities (e.g., Autonomou...
Elliot Anshelevich, F. Bruce Shepherd, Gordon T. W...
We develop models of automated E-commerce techniques, which predict the economic outcomes of these decision mechanisms, including the price attained by a good and the resulting inc...
— Two rate SLAs become increasingly popular in today’s Internet, allowing a customer to save money by paying one price for committed traffic and a much lower price for additio...
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...