215 search results - page 28 / 43 » Pricing the Internet |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Most current banner advertising is sold through negotiation thereby incurring large transaction costs and possibly suboptimal allocations. We propose a new automated system for se...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
Online auction sites have very specific workloads and user behavior characteristics. Previous studies on workload characterization conducted by the authors showed that i) bidding a...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
AMMA
2009
Springer
14 years 2 months ago
2009
Springer
ABSTRACT: We examine an environment where goods and privately informed buyers arrive stochastically to a market. A seller in this setting faces a sequential allocation problem with...