Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
Yunhong Zhou, Deeparnab Chakrabarty, Rajan M. Luko...
Paper plays a crucial role in many developing world information practices. However, paper-based records are inefficient, error-prone and difficult to aggregate. Therefore we need ...
?An important issue in the dissemination of time-varying web data such as sports scores and stock prices is the maintenance of temporal coherency. In the case of servers adhering t...
Many commerce websites post privacy policies to address Internet shoppers' privacy concerns. However, few users read or understand them. Iconic privacy indicators may make pr...
Serge Egelman, Janice Y. Tsai, Lorrie Faith Cranor...