29 search results - page 2 / 6 » Privacy Regulation and Online Advertising |
WWW
2009
ACM
14 years 8 months ago
2009
ACM
We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
ISCI
2007
13 years 7 months ago
2007
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
MKTSCI
2011
12 years 10 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
IMC
2010
ACM
13 years 5 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
PST
2008
13 years 9 months ago
2008
Intrusive Web advertising such as pop-ups and animated layer ads, which distract the user from reading or navigating through the main content of Web pages, is being perceived as a...