Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...