Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
The migration to a service based economy has led many firms to emphasize the service component of their product offerings. This shift has led to the emergence of a business model ...
Merchants selling products on the Web often ask their customers to share their opinions and hands-on experiences on products they have purchased. Unfortunately, reading through al...
Opinion mining received well attention in finding personal opinions from user generated content. These opinions contain valuable information for improving and/or comparing the prod...
Dong (Haoyuan) Li, Anne Laurent, Mathieu Roche, Pa...
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...