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EEE
2004
IEEE
14 years 1 months ago
A Privacy-Friendly Loyalty System for Electronic Marketplaces
Loyalty systems provide an interesting possibility for vendors in customer relationship management. This holds for both real world and online vendors. Beside potential benefits of...
Matthias Enzmann, Markus Schneider 0002
HCI
2009
13 years 7 months ago
An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection
Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential ...
Wook-Hee Min, Yun-Gyung Cheong
ICC
2009
IEEE
246views Communications» more  ICC 2009»
14 years 4 months ago
Symmetric-Key Homomorphic Encryption for Encrypted Data Processing
—The difficulty of processing data in encrypted form has long been the barrier to the widespread use of encryption in data storage applications; improved security or privacy wou...
Aldar Chun-fai Chan
KDD
2003
ACM
210views Data Mining» more  KDD 2003»
14 years 9 months ago
Privacy-preserving k-means clustering over vertically partitioned data
Privacy and security concerns can prevent sharing of data, derailing data mining projects. Distributed knowledge discovery, if done correctly, can alleviate this problem. The key ...
Jaideep Vaidya, Chris Clifton
CIKM
2009
Springer
14 years 3 months ago
Walking in the crowd: anonymizing trajectory data for pattern analysis
Recently, trajectory data mining has received a lot of attention in both the industry and the academic research. In this paper, we study the privacy threats in trajectory data pub...
Noman Mohammed, Benjamin C. M. Fung, Mourad Debbab...