This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
We propose a family of novel cost-sensitive boosting methods for multi-class classification by applying the theory of gradient boosting to p-norm based cost functionals. We establ...
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
Many important application areas of text classifiers demand high precision and it is common to compare prospective solutions to the performance of Naive Bayes. This baseline is us...
Localized search engines are small-scale systems that index a particular community on the web. They offer several benefits over their large-scale counterparts in that they are rel...