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WWW
2009
ACM
14 years 9 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
OSDI
2004
ACM
14 years 8 months ago
Automated Worm Fingerprinting
Network worms are a clear and growing threat to the security of today's Internet-connected hosts and networks. The combination of the Internet's unrestricted connectivit...
Sumeet Singh, Cristian Estan, George Varghese, Ste...
WSDM
2009
ACM
178views Data Mining» more  WSDM 2009»
14 years 3 months ago
User Browsing Graph: Structure, Evolution and Application
This paper focuses on ‘user browsing graph’ which is constructed with users’ click-through behavior modeled with Web access logs. User browsing graph has recently been adopt...
Yiqun Liu, Min Zhang, Shaoping Ma, Liyun Ru