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WWW
2009
ACM
14 years 9 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
WWW
2008
ACM
14 years 9 months ago
2008
ACM
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...
WWW
2008
ACM
14 years 9 months ago
2008
ACM
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
WWW
2008
ACM
14 years 9 months ago
2008
ACM
We discover communities from social network data, and analyze the community evolution. These communities are inherent characteristics of human interaction in online social network...
WWW
2006
ACM
14 years 9 months ago
2006
ACM
XML is fast becoming the standard format to store, exchange and publish over the web, and is getting embedded in applications. Two challenges in handling XML are its size (the XML...