Universal Plug and Play (UPnP) is a widely accepted standard for automatically detecting devices and services in a local area network as well as for describing and controlling the...
M. Jakab, Michael Kropfberger, M. Ofner, Roland Tu...
E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consu...
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
Social networking sites have been increasingly gaining popularity. Well-known sites such as Facebook have been reporting growth rates as high as 3% per week [5]. Many social netwo...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...