This research examines the privacy comfort levels of participants if others can view traces of their web browsing activity. During a week-long field study, participants used an el...
Abstract. Privacy becomes a major concern for both customers and enterprises in today’s corporate marketing strategies, many research efforts have been put into developing new p...
A user stores his personal files in a cloud, and retrieves them wherever and whenever he wants. For the sake of protecting the user data privacy and the user queries privacy, a use...
Collaborative filtering (CF) is valuable in e-commerce, and for direct recommendations for music, movies, news etc. But today's systems have several disadvantages, including ...
Public data sharing is utilized in a number of businesses to facilitate the exchange of information. Privacy constraints are usually enforced to prevent unwanted inference of info...