Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore th...
Bing Pan, Zheng Xiang, Heather Tierney, Daniel R. ...
: Communication processes have become increasingly important in modern working life. Organizations invest a surprisingly high amount of financial resources and employee work time i...
Evaluation metrics play a critical role both in the context of comparative evaluation of the performance of retrieval systems and in the context of learning-to-rank (LTR) as objec...
Stephen E. Robertson, Evangelos Kanoulas, Emine Yi...
Current search engines generally employ link analysis techniques to web-page re-ranking. However, the same techniques are problematic in small webs, such as websites or intranet w...
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...