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CIKM
2010
Springer
13 years 6 months ago
Generating advertising keywords from video content
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
Michael J. Welch, Junghoo Cho, Walter Chang
SIGIR
2005
ACM
14 years 1 months ago
Controlling overlap in content-oriented XML retrieval
The direct application of standard ranking techniques to retrieve individual elements from a collection of XML documents often produces a result set in which the top ranks are dom...
Charles L. A. Clarke
WWW
2011
ACM
13 years 1 months ago
Identifying primary content from web pages and its application to web search ranking
Web pages are usually highly structured documents. In some documents, content with different functionality is laid out in blocks, some merely supporting the main discourse. In ot...
Srinivas Vadrevu, Emre Velipasaoglu
ICDE
2009
IEEE
245views Database» more  ICDE 2009»
14 years 9 months ago
WISE: A Workflow Information Search Engine
Workflows are widely used for representing business processes, web services, scientific experiments, and activities in daily life, like recipes. There is an increasing need for peo...
Qihong Shao, Peng Sun, Yi Chen
KDD
2009
ACM
178views Data Mining» more  KDD 2009»
14 years 8 months ago
Catching the drift: learning broad matches from clickthrough data
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
Sonal Gupta, Mikhail Bilenko, Matthew Richardson