In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...
Aggregated search refers to the integration of content from specialized corpora or verticals into web search results. Aggregation improves search when the user has vertical intent...
In this study, we describe our system at the Intellectual Property track of the 2009 CrossLanguage Evaluation Forum campaign (CLEF-IP). The CLEF-IP track addressed prior art searc...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...