225 search results - page 5 / 45 » Regularized query classification using search click informat... |
SIGIR
2010
ACM
13 years 11 months ago
2010
ACM
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
SIGIR
2010
ACM
13 years 11 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
WWW
2011
ACM
13 years 2 months ago
2011
ACM
Modeling a user’s click-through behavior in click logs is a challenging task due to the well-known position bias problem. Recent advances in click models have adopted the examin...
DAGSTUHL
2007
13 years 9 months ago
2007
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a...
EMNLP
2009
13 years 5 months ago
2009
There have been increasing needs for task specific rankings in web search such as rankings for specific query segments like long queries, time-sensitive queries, navigational quer...