225 search results - page 7 / 45 » Regularized query classification using search click informat... |
KDD
2004
ACM
14 years 8 months ago
2004
ACM
Abstract. Most existing search engines employ static ranking algorithms that do not adapt to the specific needs of users. Recently, some researchers have studied the use of clickth...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular/head queries. Si...
WWW
2006
ACM
14 years 8 months ago
2006
ACM
It is well known that Web-page classification can be enhanced by using hyperlinks that provide linkages between Web pages. However, in the Web space, hyperlinks are usually sparse...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...